Case Study: McDonald's Deli Range

Campaign Objectives

To drive awareness and purchase of McDonald's Deli Choices range amongst a lunchtime audience, and to communicate with the lunchtime audience whilst they are out shopping for lunch and in close proximity to competitor restaurants and stores.

Strategy

McDonald's chose to advertise on ATMs that were in close proximity to both their own restaurants, as well as other popular lunchtime destinations. ATMs ran McDonald's advertising between 11am-2pm each day to ensure the campaign message was highly targeted and delivered only to a lunchtime audience.