Case Study: Cadbury Ritz/LU

Campaign Objectives

To drive sales of two new Cadbury products - Cadbury Ritz and Cadbury LU - in convenience store locations.

Strategy

Cadbury's were able to utilize the full benefits of atmAd's digital offering by choosing to display adverts between 12-5pm only. This ensured that the adverts were seen during optimal purchase times: lunchtime and afternoon snack time.

The digital format also allowed for creative to be alternated between LU and Ritz, in order to maximize coverage across each brand. atmAd then carefully selected ATMs that were located at key convenience stores, such as Tesco Express / Metro and major symbol groups, such as Nisa and Spar. This meant that Cadbury could reach a large consumer audience, just moments before going in-store.