Case Study: Wall's Cornetto

Campaign Objectives

Drive impulse sales of the new Cornetto ice creams and in-store promotion at Tesco Express & Metro stores.

Strategy

Unilever utilise atmAd's digital flexibility with a thermal advertising campaign to run across dry, sunny days in April. Playing at more than 1300 Tesco Express & Metro stores, a fine example of targeting audiences at the right time, in the right environment to drive sales for Cornetto. Previous research shows ATM thermal advertising can generate more than a six fold return on the media investment!