myHermes will be giving high street shoppers a helping hand on the run up to Christmas this year, by offering a free wrapping service at major shopping centres and Christmas Fayres. The myHermes ParcelShop RoadShow is travelling across the UK from Portsmouth to Edinburgh offering their services and daily competitions. Hermes are using atmAd to raise awareness on the run up to and during each event to help drive footfall to the events.
Utilising the large national reach of atmAd, the campaign will be displayed on over 650 digital screens giving blanket atmAd coverage at the RoadShow locations. The campaign will run from November into December and aims to deliver over one million one-to-one engagements. Running side-by-side with the Roadshow is a larger proximity campaign which shall feature on over 800 screens near ParcelShop locations.
Owing to the flexibility offered by digital out-of-home media, atmAd will run localised, relevant copy for every ParcelShop RoadShow event. With research by the Outdoor Media Centre showing that the ATM is the third most visited site on the High Street, atmAd is well placed to engage consumers on the busy British high street during the run up to Christmas.
Jawade Khan, Sales Director at atmAd commented:
"It’s great to see myHermes using the digital flexibility and reach of atmAd to engage with the High Street consumer. The localisation of the creative for each event really takes advantage of the intimate one-to-one engagement that atmAd offers advertisers."
Jonathan Bennett from myHermes said:
"The AtmAd solution offered an effective means of raising awareness of our myHermes ParcelShop Roadshow to people in and around each location. This targeted and innovative approach means we can reach the correct audience that can benefit from our service offering, helping to raise visibility and ultimately increase footfall."