atmAd, the UK's largest national digital media opportunity with over 7,000 screens providing intimate engagements to over 50 million people every month, is pleased to announce an exclusive multi-year agreement advertising agreement with ASDA Money.
Following this agreement, atmAd will see its ASDA based ATM estate increase to over 1,000. The increase sees the number of one-to-one engagements atmAd can offer at the UK’s second largest supermarket grow to 117.6 million engagements per annum.
ARLA was the first advertiser to utilise the media for a promotion of Cravendale Milk. As well as full motion digital video, the campaign also provided on-the-spot printed redeemable coupons to drive purchasing through a 30p discount incentive.
The ASDA based estate offers a unique opportunity to engage with the ASDA shopper through a high quality digital out of home experience. Previous atmAd research indicates over 80% of ATM users at supermarkets subsequently enter the store, providing a very timely opportunity to engage with shoppers who withdraw £4.5 billion from ASDA based cash machines every year.
Ana Stewart, CEO of i-design group plc commented:
"This agreement with ASDA Money sees our media estate increase to cover all ASDA stores across the UK creating a great opportunity for shopper marketers. atmAd’s ability to provide redeemable coupons direct to the shopper with such close proximity to purchase is a prime opportunity to drive sales by engaging the shopper just before they head in-store."
Watch the Ad here: