Articles for 2012

atmAd launches new website with tool to help media planners

03 September 2012

atmAd, the UK's largest national digital media opportunity of over 7,000 screens providing intimate engagements with over 50 million people every month, is pleased to announce the launch of its new website which includes new tools to help media planners.

With so many different opportunities and the recent high growth of digital out of home media, it is getting increasingly difficult to understand what media will help to deliver every unique campaign’s objectives. Recognising this, atmAd has re-built its website from scratch to include several tools which make it simple, easy and quick to understand how atmAd can assist in achieving a campaign’s objectives.

The new ‘Planning Tool’ guides you through four simple steps from location to which customer journey you wish to engage with. The end result provides an easy to digest overview of how many forty second, intimate engagements you can achieve based on your campaign’s criteria. As a fully accountable media, atmAd provides these figures based on actual performance as opposed to complicated audience models.

Providing insight into how atmAd has been used to achieve a campaign’s objectives in the past, the new website also includes new Case Study and Media showcase sections. Website visitors are able to use a new interactive map tool to visualise the reach of atmAd across the United Kingdom. As a fully accountable digital media opportunity, atmAd strives to make things as clear and easy as possible. The revamped website allows media planners to research the atmAd proposition in their own time and provides the tools to make learning a bit easier.

Commenting on the website launch, Jawade Khan, Sales Director:

"atmAd’s new website simply confirms our belief that planning out-of-home campaigns can be made simpler through the technology we have available. As shown by innovations such as atmAd’s On-Screen Question, we are always looking at new ways to help campaign’s engage with our audience. Using technology to engage with our audience of Media Planners is simply an extension of this commitment through making our unique digital out-of-home proposition easier to understand."

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