Articles for 2012

Tesco Coleslaw target Barbecue weather in temperature activated campaign with atmAd

31 May 2012

2 Sisters Food Group, one of the largest FMCG groups in the UK and suppliers of Tesco own label Coleslaw, have selected atmAd to work with the traditionally temperamental British weather this summer. The temperature activated campaign to promote Tesco own brand coleslaw aims to promote the coleslaw category to the consumer as barbecue weather sets in.

The campaign is running nationally at ATMs based at Tesco Superstores, however, by utilising atmAd’s national, digital capabilities, the campaign will only go live in regions that are forecast to hit a pre-determined temperature giving the campaign local relevance with national scale.

atmAd, which exclusively operates a UK wide digital advertising opportunity on more than 7,000 ATM screens, will run the campaign over the summer. The campaign’s first two-day outing saw it being featured on over 230 ATMs as the entire country saw record temperatures in May. With 80% of shoppers visiting a cash machine at Tesco doing so before entering the stores, atmAd was a natural fit for this campaign to encourage consumers to add coleslaw to their barbecue shopping list.

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