Saturday the 3rd of December, 2011 saw the launch of the eagerly awaited Harry Potter DVD box set. To promote the release, Tesco selected atmAd for a one day national campaign along with national press.
As a UK wide digital outdoor media, atmAd’s reach and flexibility positions it perfectly to support and amplify single day national press campaigns. In total, 842,000 Tesco shoppers engaged the ad across 1,300 Tesco stores nationally in just one day. With 775,000 engagements originally predicted, this campaign proved incredibly successful. Timing may have been key as the campaign benefitted from a record breaking week of cash withdrawals with the trade body for ATMs, Link, reporting an 11% cash withdrawal increase year on year for the week ending 4th December, 2011.