It’s simple! We work with leading organisations, connecting their brands, products and services with cash machine users at some of the UK’s largest supermarkets, convenience groups, petrol & service stations at over 10,500 locations right across the country.
Or put another way, we place promotional campaigns onto our network of ATMs across the country. This great little media channel sits neatly in the centre of digital, OOH and retail. Our smart software can give you the measurability and compliance of digital, the mass reach of OOH and the opportunity to influence purchasing decisions that retail locations bring.
What about results? What about ROI? How do we know it works?
First things first, no one takes their eyes off the machine when they are withdrawing their hard-earned cash, that makes ATM’s a solid 1-2-1 medium for any brand.
Second, there are approximately 43 seconds of user engagment time with each visit to a cash machine, so your promotional campaign can expect a captive audience.
We only run one campaign at a time on a machine, so ATM advertising delivers 100% SOV.
Because our channel is essentially a digital platform, we can practically ensure 100% compliance.
Many of our cash machine locations will see most of the cash that has been withdrawn, spent in-store.
So, these are pretty good reasons to place a promotional campaign on cash machines, BUT, we hear you say, What about results? What about ROI? How do we know it works? All fair questions and actually don’t just take our word for it………..
Featured ROI: £0.89
Featured sales uplift: 13.7%
Brand ROI: £2.02
Brand sales uplift: 7.1%
Source: IRi UK
Featured ROI: £0.42
Featured sales uplift: 13.7%
Brand ROI: £1.05
Brand sales uplift: 7.1%
Source: IRi UK
Featured ROI: £0.41
Featured sales uplift: 12.4%
Brand ROI: £0.88
Brand sales uplift: 3.3%
Source: IRi UK
Featured ROI: £0.53
Featured sales uplift: 14.4%
Brand ROI: £1.23
Brand sales uplift: 6.8%
Source: IRi UK
Featured ROI: £0.97
Featured sales uplift: 16.5%
Brand ROI: £3.80
Brand sales uplift: 7%
Source: IRi UK
Back to business! Our software is deployed on over 13,500 cash machines in more than 13,000 locations across the UK. Your campaigns can be as big, or small, as your budgets and/or brands or services allow. We will work in partnership with you to plan a campaign, bring it to life, and, ultimately deliver results.
atmAd are the team that manage the end-to-end process, from building relationships, through to creating captivating campaigns and bringing those campaigns to life on screen, right through to post-campaign reporting.
Large Format and Convenience
geri.richards@atm-ad.com 07824 828976
darren.crew@atm-ad.com 07940 771275
adam.whitta@atm-ad.com 07844 303615
charlene.jarrett@atm-ad.com 07834 128829
Our in-house creative agency, lime jelly offer a range of services from full advert production to conversion of existing media creative. lime jelly have the know-how to produce great engaging campaigns, empowering client brands, large and small, to stand out from the crowd. Have a look at some of the advertisements they have worked on here.
To find out more, talk to one of our team or request more information on the form below.